CAMERICH Showcases Unique Products in Milan

It is often said that design is a journey of the mind intended for exciting discoveries in life. In fact, each design is a process that starts with painstaking exploration and ends with delightful achievements. For CAMERICH, however, all these are rooted in delight – a feeling that brings out the inner beauty of every product and drives more discoveries and creativities.  

"In order to accurately express the unique theme of MATE, we tried repeatedly during the initial stage of our production. Eventually, we invented an approach for seamless tailoring with an entire piece of leather. The metal framework adds a sophisticated, modern touch, while the high-density sponge inside highlights the slim, light-weight and streamline features of the product." 

"Particularly the ergonomic curving back attracted many CAMERICH R&D staff members to get a first-hand experience. Among so many different curves left over by them, one was selected to ensure the most comfortable experience. Obviously, MATE is the result of our unyielding persistence," said Mr. Xu Jicun, CAMERICH Sales Director and Milan Project Director.

While MATE's aesthetic value is best reflected in its static state, another exhibit HONEY is to be appreciated dynamically. Curving, bright, lively and soft, it looks like a pea, or a candy, or an egg. Plump, streamlined, yet so cute. "We are determined to find the most suitable fabrics to highlight the cuteness of HONEY," said Wei Xinran, a young material researcher at CAMERICH, "After numerous attempts, we finally came up with this one made of recycled water bottles. It's not only environment-friendly, but also extraordinarily bright, soft, and resilient." 

Designing is by no means ungrounded imagination. Instead, it is deeply rooted in life itself. At CAMERICH, we believe that exciting life experience helps produce different designs. The passion and care injected in these designs are exactly what we try to convey in today's life and cultural contexts in China.